Desain dan Implementasi Website Responsif untuk Meningkatkan Promosi dan Akses Informasi Digital

Abstract

This community service activity aimed to design and implement a responsive website for Caffe Zamatra.idn as a digital promotion medium and integrated information center. The partner's main problem was the absence of an official website, causing business information to be limited to social media platforms and simple menu links. As a result, customers could not access complete information regarding the café’s profile, products, services, operational hours, and location. The activity was conducted using a Project Based Learning (PBL) approach involving students of the Applied Bachelor Program in Digital Business, Politeknik Negeri Bengkalis. The implementation stages included observation, problem identification, data collection, system requirement analysis, website design, development, testing, implementation, and user assistance. The results showed that a responsive website was successfully developed and implemented according to the partner’s needs. The website provided several features, including a homepage, café profile, menu information, photo gallery, contact information, and business location. Testing results indicated that all website features functioned properly and could be accessed optimally through smartphones, tablets, and computers. The implementation of the website improved digital promotion effectiveness, facilitated customer access to business information, strengthened the café’s digital identity, and enhanced its professional image. Furthermore, the activity provided practical learning experiences for students in applying digital technology to solve real business problems.